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BizDecoded Recap Session #1: Costco – Why Do People Pay Just to Shop?
Costco – Vì Sao Người Ta Trả Tiền Chỉ Để Được… Mua Hàng?

Our brand analysis series of leading U.S. companies opened with Costco — and the insights surprised many attendees. Costco isn’t like other retailers. In fact, its entire profit engine doesn’t come from where you might expect.
During the session, we raised questions such as:
Why can Costco keep its margins so low yet continue growing rapidly?
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