Recap Livestream: McDonald’s – The Power Behind the Golden Arches

McDonald’s is everywhere. With over 43,000 restaurants worldwide and more than 95% franchised, it is the undisputed leader in global quick service restaurants. But behind the fries and the Big Mac lies a story far more complex than “fast food.”

In our livestream, we uncovered some of the questions that matter most:

How does McDonald’s generate over $130 billion in systemwide sales yet only report around $26 billion on its books?