Recap Livestream: Hobby Lobby – Faith, Crafts, and the Business of Belonging

Hobby Lobby may look like just another craft store, but behind its aisles of seasonal décor and fabrics lies a story few retailers can match. With nearly 1,000 stores, over $7.9 billion in annual revenue, and margins hovering around 40%, this family-run business has grown into the largest craft retailer in the U.S.—all while staying private and unapologetically tied to its Christian values.

But the livestream dug into what really makes Hobby Lobby tick:

How can a retailer refuse to open on Sundays—giving up one-seventh of potential sales—yet still expand year after year?